Marlboro is the cig label produced by Philip Morris International from 1924. It is one of the most well-known cigarette brands worldwide due to its considerable motorsport sponsoring and vigorous advertising tactics. Plenty of smokers think this brand to be the most excellent cigarettes due to their tough as well as gorgeous aroma. Therefore without regard to the ciggie cost Marlboro smokers are very loyal to this brand.
Marlboro trademark is marketing fable and classics. This ciggie label is mentioned as a standard when speaking about the outcome of effectual changing the image of the brand. Excellent light women's cigarettes in a snow-white soft bundle transformed into strong cigs in inflexible pack meant for masculine and firm temperaments.
The brand story starts in the midst of the 19th century, when Philip Morris, a British tobacconist, had started his own tobacco plant in London, in 1924 the trademark as such came into being. The cigs were intended for self-assured and rich ladies. Ciggie filter was of a red coloring, which was made for the lipstick not to leave red marks on the cigarette paper. Those days the label was so womanly, exquisite and... The product didn't sell well. 50s of the twentieth century were characterized for this brand with poor sales in the United States of America - they accounted for only nought point twenty five of total tobacco sales. That ten years academic news touching lung cancer and smoking came into being and the sales of the whole tobacco business subsided radically. And then the decision to reanimate the label was made. Marlboro producers decided to set men the primary audience of the label positioning the ciggies as the symbol of risk, maleness and adventures. Cowboys, airmen, sportsmen as well as mariners were the chief figures of the latest publicity campaign. For one year only the sales of the brand cigs rose more then ten times.
Since 1964 the producers determined to leave only the cowboy of all Marlboro personalities and the cowboy of Marlboro was located in a beautiful and stern fictional Marlboro Land. By 1972, Marlboro had become the most famous cigarettes across the globe and has taken up this position for majority of the succeeding years. In 1993 the company became the most expensive label in the foreign market of consumer commodities with the market price of 39. 5 billion green-backs.
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